Project: Voxtrendy – Nigerian Music Download & Promotion Platform
Challenge: Following Google’s March 2024 Core Update, Voxtrendy faced a notable drop in its rankings, which took a toll on its visibility and traffic. As a leading Nigerian music download and promotion website, this decline had a serious impact on its user base and revenue.
Our Solution (Expertsubmit):
We implemented a comprehensive strategy focused on addressing the core issues that triggered the ranking decline. Our approach included:
- Technical SEO Audit & Optimization:
- We conducted a thorough audit to identify and rectify technical issues, including site speed optimization, mobile responsiveness improvements, and structured data implementation.
- We addressed crawlability and indexability problems, ensuring Google could efficiently access and understand the website’s content.
- Content Optimization & Enhancement:
- We analyzed existing content for relevance and quality, implementing improvements to align with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines.
- We focused on optimizing music metadata and descriptions, ensuring accurate and comprehensive information for both users and search engines.
- Strategic Link Building:
- We implemented a targeted link-building campaign, focusing on acquiring high-quality backlinks from relevant and authoritative sources within the Nigerian music and entertainment industry.
- We secured valuable links from sources such as Voxtrendy itself by improving its content.
- Addressing Core Update Factors:
- We analyzed the impact of the March 2024 core update, and adjusted content and website structure to align with the changes Google implemented.
Results:
- Voxtrendy successfully recovered its lost rankings in Google search results.
- The website experienced a significant increase in organic traffic, leading to improved user engagement and downloads.
- Voxtrendy’s authority and visibility within the Nigerian music scene were restored.
Key Takeaways:
This project showcases Expertsubmit’s capability to effectively identify and tackle complex SEO issues, even amid significant algorithm changes. Our data-driven strategy, paired with a profound understanding of Google’s guidelines and the dynamics of the Nigerian digital landscape, allowed us to achieve outstanding results for Voxtrendy.
Expertsubmit: Driving Digital Success for Nigerian Businesses.
